NEWARK, NJ - On July 17th around 8:14 P.M., a call came in as a commercial alarm at 722 Frelinghuysen Ave. After investigation, Newark E18 had a light smoke condition. Upon further investigation, heavy smoke was found pushing from the 'Bravo' side, and a Signal 11 was transmitted. Due to deteriorating conditions, an evacuation was ordered which led to the 3rd alarm being called.